Tuesday, August 03, 2004

COMICS: PvP vs. the World Crime League

I love comics. But I love comic strips even more. I'd gladly trade away Spider-Man for my daily fix of Doonesbury. If it came down to Batman or Dilbert, Batman would be out the door so fast his freakin' cowl would spin. If I had to choose between Peanuts and... well, no need to even finish that sentence. I would give up every comic ever for Charlie Brown and Snoopy.

What's got me thinking about this is one man's plan to renovate the comics page: Scott Kurtz's post about comic strip syndication. Kurtz, as you may or may not know, is the creator of the fine and funny online comic strip PvP. And in a few short paragraphs, he's put forth an argument for a comics page business model that's so radical, so revolutionary, so crazy, that it just might destroy the comic strip syndicates, and completely change the world of comic strips.

I'm not going to go into his plan here; if you're interested, he explains his ideas much better than I could. He's got some sound logic and some grand ideas. But he also has some holes in his proposal; primarily, he totally fails to consider that, even if the newspapers want the syndicates to fall, many of the comic strip creators will not. Even with the promise of ownership of their own creations, as well as 100% of the profits from the books and assorted other merchandising the strips may spawn, many creators will still prefer the safety and security of the syndicates to a free market. For one thing, not every strip has a lot of merchandising, nor even the possibility of it; for every Garfield, there are dozens of Mr. Boffos or Drabbles or One Big Happys, for which there's barely a market for the books, let alone the kind of greeting card/birthday hat/plush toy merchandising that would generate enough money to make abandoning the syndicates worthwhile.

I said he fails to consider that fact, but perhaps he has considered it, and discarded it. For one thing, he is presupposing that the comics page is ready to self-destruct on its own, that newspapers are already close to rejecting the syndicates and shutting down their comics pages altogether. And it sounds like his plan is for a younger, newer crowd of strips to take over the comics page, to hell with what came before. And while it may be fine for Get Fuzzy to suddenly be in competition with hundreds of free (or much cheaper) new comic strips, and while it may also be fine for relics like Dennis the Menace, The Family Circus, Marmaduke, and so forth to be permanently retired, what about those established but deserving strips that suddenly find themselves unable to compete in such a market? For Better or For Worse might be a good example here. I think it's still a decent strip, though clearly of another generation. Would it suddenly be lost in the shuffle?

All this is idle speculation, obviously; it may even sound like I'm against Kurtz, but I'm not. The truth is, it's more than likely that Kurtz won't change anything with his plan, and even if he does, it will be in slow and minute increments. But I admire him for proposing such an ambitious plan. And I'm hoping that if he (and hopefully other online cartoonists) and the newspapers successfully take a stand against the stranglehold the syndicates have on the comics page, that one of my fondest dreams may at long last be realized:

Cathy will finally die.

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